Influence – The Psychology of Persuasion by Robert Cialdini
My Notes on “Influence – The Psychology of Persuasion” by Robert Cialdini: The Rule of Reciprocation Eg Krishnas giving flower away and then expecting a donation (and even retrieving the flowers from...
View ArticleDriven – How Human Nature Shapes Our Choices by Paul R. Lawrence & Nitin Nohria
My Notes on “Driven – How Human Nature Shapes Our Choices” by Paul R. Lawrence & Nitin Nohria: There are four innate drives: The drive to acquire The drive to bond The drive to learn The drive to...
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